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In the bustling world of fashion, where trends come and go, the story behind a brand often sets it apart. Today, we invite you to step into the captivating narrative of Marietta Haddad, a Sydney-based fashion designer with over 30 years of experience in the Haute Couture Industry. Her journey is not just about creating clothing; it's a tale of passion, cultural influences, empowerment, and a commitment to sustainability.
From Passion to Mastery
Marietta's journey into the world of fashion began at a young age, fueled by a strong passion for both Art and Fashion. Upon graduation, she embarked on a path that led her to the Elizabeth Bence School of Fashion. There, she honed her skills in French Pattern Making and Construction using the internationally renowned ESMOD method. Marietta's Lebanese heritage added a unique layer to her artistic palette, infusing her work with a rich tapestry of cultural influences.
ETTA - The Vision and Mission
Out of this rich tapestry emerged 'Etta,' Marietta's brainchild, conceived with a vision to celebrate the essence of every woman. The brand's mission is clear – to empower women through exquisite, striking pieces that inspire confidence. Etta is not just about fashion; it's about embracing one's unique style and feeling empowered in the process.
Craftmanship and Production
At the heart of Etta lies a labor of love. From the selection of fabrics to the final stitches, each step is executed with meticulous care. Marietta's team of skilled artisans in the UAE plays a crucial role in upholding the brand's commitment to quality and craftsmanship. But why produce in the UAE when mass production typically gravitates towards China? For Marietta, it's a deliberate choice to support local artisans, ensuring that each garment is crafted by skilled hands while contributing to the growth of the local community.
Sustainability - A Core Ethos
For Marietta and Etta, sustainability is not just a trend; it's a core ethos. The brand believes in making conscious choices that positively impact the environment. This commitment begins with the selection of fabrics – prioritizing high-quality, sustainable materials that align with Etta's values. The production process in the UAE goes hand-in-hand with ethical practices, reducing the ecological footprint and fostering a positive impact on the environment.
The story of Marietta and Etta is one of passion, empowerment, and a commitment to crafting not just fashion but a legacy. From the ateliers of Sydney to the skilled hands in the UAE, every thread and stitch tell a tale of dedication to excellence. As you explore the exquisite pieces from Etta, remember that behind each garment is a story – a story of art, craftsmanship, and a vision to empower every woman to embrace her unique style with confidence.
